1. Scope
This Privacy Policy describes how SiteRelay collects, uses, stores, and protects personal information gathered through:
- The reseller/partner application form (used by individuals applying to become a SiteRelay reseller); and
- Client intake forms (used to collect information from local service-business owners who engage a reseller for a SiteRelay website/Digital Business Twin package).
This Policy applies to SiteRelay's own collection and processing of this information. It does not govern the independent privacy practices of individual resellers, who are independent contractors (see the Reseller Agreement) and who may separately collect information from their own clients.
2. Information We Collect
Depending on the form submitted, we may collect:
- Identity/contact information: full name, email address, phone number, mailing address.
- Business information: business name, business type/industry, business address, website (if any), hours of operation, services offered, staff/contact names designated by the business, and similar operational details needed to build a website or Digital Business Twin.
- Application information (resellers): background/experience information voluntarily provided in the reseller application, referral source, and any materials submitted in support of the application.
- Communications: messages sent to us via email, forms, or (if applicable) chat/support channels.
- Technical information: IP address, browser type, device information, and form-submission metadata (e.g., timestamp), collected automatically by our form host when you submit a form. Our own page counter records only the page path and the date, with no cookie, no identifier, and no IP address.
We do not knowingly collect Social Security numbers, government ID numbers, payment card numbers, or other sensitive financial account credentials through these forms. If any such data is inadvertently submitted, it will be deleted upon discovery except where retention is required by law.
3. How We Use Information
We use collected information to:
- Evaluate reseller applications and communicate with applicants;
- Build, configure, and deliver the client's website / Digital Business Twin and related deliverables;
- Provide customer support and respond to inquiries;
- Send transactional and service-related communications (e.g., confirmations, onboarding steps, invoices);
- Maintain business records, including for accounting, tax, and legal-compliance purposes;
- Improve our forms, templates, and internal processes;
- Detect, investigate, and prevent fraud, abuse, or violations of our terms.
We do not sell personal information to third parties.
4. Storage and Retention
- Form submissions are stored using our form host / intake tooling and, where applicable, internal business records systems.
- We keep this data only to do the things listed in Section 3. Once it is no longer needed for those, it is deleted or anonymized.
- Form submissions are kept for 24 months from the day they arrive. After 24 months they are deleted. Where a record has to be held longer for tax or accounting reasons, only that record is held back, and only for as long as the law requires.
5. Third Parties
We may share information with service providers who help us operate, including:
- Form/intake hosting provider (e.g., the platform used to collect and store application and intake submissions);
- Notification/communication tools (e.g., email delivery services) used to notify our team or the applicant/client of a submission;
- Hosting/analytics providers for our own marketing site, forms and intake pages. The Client's own website is a separate matter: it runs on a hosting account the Client owns or controls, and that provider's data practices are governed by the Client's arrangement with that host rather than by this Policy;
- Payment processor used to take card payments and to send refunds back out;
- Professional advisors (legal, accounting) on a confidential basis;
- Law enforcement or regulators where required by law.
The vendors filling those roles today are:
- Netlify for hosting and form handling. Form submissions land there first.
- Stripe for payment processing. Card details go to Stripe and are never held by us.
- Porkbun for domain registration and email forwarding. Email sent to hello@trysiterelay.com passes through it.
Each one holds some of the information described above because of the job it does. If we add a vendor or swap one out, this list gets updated.
We require service providers who process personal information on our behalf to protect it consistent with this Policy and applicable law.
6. Your Rights and Choices
Depending on your location, you may have rights to:
- Request access to, correction of, or deletion of your personal information;
- Object to or restrict certain processing;
- Withdraw consent where processing is based on consent;
- Request a copy of your information in a portable format.
To use any of these rights, email hello@trysiterelay.com. You will get a reply within a reasonable time.
We are not going to make you prove where you live first. Anyone, anywhere, can email that address and ask what is held about them, ask for a mistake to be corrected, or ask for it all to be deleted. The request gets honored either way, whether or not a law in your state or country compels it. Some places do give you extra statutory rights, California and the EU among them, and those rights stand on top of what is written here. If a request cannot be met in full, for example where a record has to be kept for tax reasons, you will be told which part was kept and why.
7. Children's Privacy
Our forms are intended for business owners, prospective resellers, and other adults acting in a business capacity. We do not knowingly collect personal information from children under 13 (or the relevant age of digital consent in your jurisdiction).
8. Security
We use reasonable administrative, technical, and organizational measures designed to protect personal information. No method of transmission or storage is completely secure, and we cannot guarantee absolute security.
9. Changes to This Policy
We may update this Policy from time to time. Material changes will be reflected by an updated Effective Date above. Continued submission of forms after changes take effect constitutes acceptance of the updated Policy.
10. Contact Us
Questions about this Privacy Policy or our data practices can be sent to: hello@trysiterelay.com
SiteRelay
300 Ellington Drive
Fredericksburg, VA 22405